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The Phoenicians’ Route is an International Network included since 2003 in the Cultural Routes of the Council of Europe Programme (the seventh out of 45 today, therefore one of the oldest). The Cultural Route is operated through a Non-Profit Association. The primary theme of the Route is the Intercultural Dialogue in the Mediterranean, taking as a reference the ancient Mediterranean civilizations that from the Phoenician era to the Republican age of the Roman Empire contributed to creating a koiné, a Mediterranean cultural “community”, and to lay the foundations for what would later become the contemporary Euro-Mediterranean civilization. The Cultural Route “The Phoenicians’ Route” is a vector of cultural, economic and social development on an International scale, operating in 3 continents. Members of the Route are institutional, territorial and thematic bodies, universities, research centers and schools, non-profit organizations, places of culture and private operators from different sectors developing shared strategies in 14 Euro-Mediterranean countries. For this reason, it is configured as an Innovation hub, that is a permanent international laboratory on the issues of cultural enhancement and new forms of tourism and local development.
Geographically distant places are united by a common past, for the enhancement of all the cities and countries that are part of it, of their archaeological heritage, landscape and identity and their quality productions. A territorial marketing tool but also a selection of destinations and institutions of excellence that pursue common projects, programs and strategies.
The Phoenicians’ Route favors the development of innovative activities, in particular by developing specific models, methodologies and tools such as Smart Ways and Heritage Interpretation Centers, Eco-Museums. The Phoenicians’ Route works in direct contact with international organizations in the sector, national governments and regional authorities, local communities, following the G-Local approach, whereby what is local becomes global. The enhancement actions that the Phoenicians’ Route implements, together with all cities and other partners, produce economic and cultural effects, also through forms of responsible, slow, creative, sustainable and community-based tourism. The action in fact starts from the bottom, a bottom up approach helping the territories and operators to improve their offer, which is then promoted at an international level, through trade fairs, media and cultural events. Another important advantage for members is to have access to European / international projects and the exchange of good practices.
