The 2nd Multiplier event, “New ICT tools for Tourism Professionals”, was organized by the Phoenicians’ Route on December 2nd. The event, hosted by the Baglio Florio Museum inside the Archeological Park of Selinunte, was opened by the Director of the Archeological Park of Selinunte, Felice Crescente, and the Director of the Phoenicians’ Route, Antonio Barone. After the presentation of the QUEST project by Ksenija Keča on behalf of the lead partner of the project, the Libertas International University, the core subjects of the event were addressed.
The first session, the round table on the management of cultural sites, was moderated by Simonetta Trovato. The directors of two Sicilian archeological parks, Felice Crescente from Selinunte and Anna Occhipinti from Marsala, discussed the management strategy of cultural sites.
The second session focused on the new trends in the cultural tourism market from the point of view of Stippelli Viaggi tour operator, represented by Tatiana Bissolati, of the Department of Tourism of the Sicilian Region, represented by Gandolfo Ganci, of the University of Malta, represented by Karsten Xuereb and of the National Association IgersItalia, represented by its President Pietro Contaldo.
During the event so many interesting topics were discussed: from the power of local operators in the promotion of destinations outside the usual paths, to the storytelling as an authentic tool of discovery and the effects of certifications such as the European Capitals of Culture.